AUDI A7 2012 Review

For modern car makers, capturing a genuine new niche in the market is like drilling into an untapped oil reserve. No, it's better than that. It's like drilling into an untapped reserve located just six inches below the surface and next door to a lap-dancing bar with non-stop happy hour. And a pool table.

The five-door is fresh on the scene, with gorgeously sleek sheetmetal hiding an advanced supercharged engine and all-wheel drive. Inside, there is a four-place cabin loaded with luxury and some of the industry's most innovative technology. Impressive, but that isn't what sets the Audi apart.

 While most original designs require time for familiarization, the A7 seems to be an exception. Unlike most cars that cross our paths, this new luxury hatchback welcomes occupants into one of the warmest and most inviting passenger cabins we have encountered in years. Even though it is thoroughly modern and sophisticated, all controls are intuitively placed and their operation is second nature. Everything, from throttle and steering response to passenger space and cargo utility, works exactly as one would expect it to.

* Smooth, powerful supercharged V6

* Remarkable 8-speed automatic transmission

* Well-balanced suspension provides comfort and performance

* Excellent fuel efficiency, especially on the highway

* Gorgeous, distinctive exterior design

* Tons of available technology

The top-of-the-range petrol A7 is powered by a V6 engine putting out around 300bhp and costs around £55,000. The Audi is quicker, more economical, gets more kit, has 4WD and is far better looking. If you're going to thrash your big coupe to the limit on every commute, you'll want the Panamera, but the rest of the time? We wonder. Strong-arm drilling tactics successful, Audi.